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Most people know CJ as the title sponsor behind THE CJ CUP Byron Nelson. But this year, I learned they’re also deeply invested in supporting the next generation of golfers and giving back to the DFW community. Through its "Giving Tree" philosophy, CJ supports the next generation of golfers through junior clinics, mentorship opportunities, and experiences with PGA TOUR players throughout tournament week. CJ also supports the Byron Nelson International Junior Golf Awards, which recognizes outstanding college-bound junior golfers. Considering past honorees include Jordan Spieth, Justin Thomas, and Scottie Scheffler before they became some of the biggest names in golf, it's a very prestigious award. This year’s Jay Lee Award was presented to Mason Howell for both his dedication to golf and commitment to community service. And the giving back doesn’t stop there - each birdie on the 17th hole during tournament play raises $1,000 for Momentous Institute through CJ’s Birdies for Mental Health initiative supporting children and families in Dallas. CJ also brought some fun beyond the course with House of CJ, an immersive K-lifestyle space featuring Korean food, beauty, music, and culture throughout the tournament. See y’all next year at THE CJ CUP Byron Nelson! #THECJCUP #ByronNelson #cj