Jordan-Lee Garbutt Photography — anuncio de Jordan-Lee Garbutt Photography

I didn’t think that “saying No to video” would have such a profound effect on my life. What they seemed to never teach us as students is that we are a service business. It’s always about being an artist, showing your vision, but as a commercial photographer. It’s entirely different. Yes being creative matters. Yes having an eye matters. Yes knowing how to light matters. But non of it matters if you can’t serve clients the way that they need to be. Funny enough, I love moving images. They have a texture and emotion that’s different but the same to the still image. It’s about transporting the essence of the image into motion. Once I got the basics out the way, built a system on how I would use it. Then it all came back to creativity, fulfilling a clients needs and building a career. No business in the history of world has ever needed to not adapt. So I evolved. How have you evolved with the industry?